Local SEO Business Information Intake
About this template
This intake gathers the customer-facing business information needed to support local SEO work and maintain accurate local listings. It covers location details, services, categories, hours, Google Business Profile status, review preferences, photos, and update approvals.
Who it’s for
- Local SEO specialists onboarding a business with one or more locations
- Businesses that need accurate Google Business Profile and local listing information
- Agencies preparing local listing updates, optimization, or citation cleanup
- Service-area businesses and storefronts documenting how and where they serve customers
When to use it
- Before optimizing or creating a Google Business Profile
- Before updating business details across local listings and citations
- When investigating duplicate, missing, inaccurate, or outdated listings
- When collecting photos, review links, and access coordination details for local SEO work
Customization tips
- Add fields for location-specific contacts when multiple locations need separate support
- Include links to the client’s existing listing audit or citation-management platform if applicable
- Adjust the business attributes to match the directories and platforms you manage
- Add an approval deadline or designated reviewer field when listing changes require client review
Preview the template
About Sydnee RequestsInteractive preview — your clients fill this out in their portal on your domain.
Assigned toYour client
Local SEO Business Information Intake
Public listing details
Please provide the customer-facing information we should use across local listings.
Enter the name exactly as it should appear on Google and other public listings.
Provide the physical address customers can visit, if you have one.
Include storefronts, offices, and other locations that need their own local listing.
Share details for any locations beyond the primary address.
This is the customer-facing number we should publish on listings, not your personal contact number.
Share the main website customers should visit from your listings.
Share the page that best serves customers for the primary location, if different from your homepage.
Services and service area
Help us describe what you offer and where you serve customers.
List the services you want local customers to find you for.
Choose the category that best describes your main service.
Add any secondary categories that accurately reflect your business.
Choose the option that best matches your regular business model.
Share the cities, neighborhoods, or regions you regularly serve.
Select any that accurately apply to the business.
Hours and current listing status
Tell us how customers can reach you and what is already live.
Include standard hours for the primary location and note any location-specific differences.
Share planned closures or seasonal hours we should account for.
Choose the closest match for your primary location.
Share the public profile link if you have it.
Tell us about inaccurate, duplicate, outdated, or missing business listings you already know about.
Reviews, photos, and access
Share assets and coordination details that will help us manage the local SEO work.
Share the link you want customers to use when leaving a review, if one is already available.
Share any preferences or restrictions for requesting reviews from customers.
Provide the person on your team who can coordinate profile access or ownership requests.
We’ll use this only to coordinate Google Business Profile access for this work.
This covers accurate business details, categories, hours, services, and attributes you provide here.
Upload current exterior, interior, team, product, or service photos that are appropriate for public listings.
Upload any location spreadsheet, hours document, brand guidance, or listing audit that will help us keep details accurate.
