SEO Page Brief / Requirements Checklist
Customize this template to your workflow, send it to clients with your branding, and keep everything in your client portal.
A short, descriptive title for this page (what you'd like it called internally or as a draft title).
Type of page
Select the kind of page we are creating or optimizing.
Use this only if you selected 'Other'.
Targeting & Goals
Information about who you want to reach and what success looks like for this page.
What should this page accomplish? (conversions, traffic, brand awareness, citations).
Where should this page rank or attract customers from?
Target audience / buyer personas (select all that apply)
Select the audiences this page should address.
Include any customer language or phrases they use that we should mirror.
Keywords, Search Intent & Competitors
Share your priority keywords, the intended searcher intent, and any competitors or reference pages we should consider.
List the main keyword(s) or phrases you believe are most important for this page.
Additional keywords or long-tail phrases to include if relevant.
Primary search intent
Which intent best matches what the user is searching for?
List competitor or inspirational URLs we should review for content, structure, or SERP features.
Content & Messaging
Provide the copy, unique selling points, and any brand voice notes for this page.
List the main benefits or claims you want emphasized on the page.
If you have a preferred page structure, provide headings or an outline. We will refine for SEO.
Specific offers, discounts, or CTAs that should appear prominently.
Do you have existing page copy we want to reuse?
Tell us if we should adapt existing copy or write new content.
Specify which content to keep, update, or replace.
SEO & Technical Notes
Any technical requirements, canonical preferences, schema types, or special instructions for the page.
Technical / SEO features required (select all that apply)
Select features you want or that are required for this page.
Provide any additional technical constraints we should know.
Branding, Visuals & Assets
Upload logos, images, or style notes we should use when creating the page.
Short notes on voice, tone, or terms to avoid/include.
Link to your site or brand/style guide we should follow.
Logos, brand assets, or style guide (upload)
Please upload logos, a brand kit, fonts, or a style guide (SVG, PNG, PDF preferred).
Hero images, product photos, or graphics
Upload any images you want used on the page. Provide preferred images for hero, thumbnails, or galleries.
Publishing & Measurement
Details about where the page will live, who publishes, and how we'll measure success.
If you have a preferred path or existing page to replace, share it here.
Who will publish the final page?
Specify whether our team or yours will handle publishing.
Include any login, template or workflow notes (do not paste passwords here).
Desired launch / delivery date
When do you want the page live or delivered? We will confirm feasibility after review.
Helps us prioritize this page among other tasks.
Tracking & Approvals
How we'll measure success and who approves the page.
Analytics / tracking tools to integrate (select all that apply)
Select the analytics or tracking tools you use or want implemented.
List people who must review/approve the page and their roles.
Additional Notes & Files
Anything else we should know or reference when creating this SEO page.
Add any restrictions, legal text, or other items the writer should follow.
Any competitor screenshots, example pages, or supplementary files
Upload any reference files such as screenshots, PDFs, or content briefs to help our team.
Spreadsheet of keywords or research (CSV/XLSX)
If you have an existing keyword list or research, please upload it.
