SEO Page Brief Request
About this template
This request template helps SEO specialists collect a complete brief for a new or existing page. Clients can define the page type, target location and audience, priority keywords, search intent, messaging, offers, existing copy, technical requirements, assets, publishing responsibilities, tracking, and approvals.
Who it’s for
- Creating a new service, product, location, landing, category, or blog page
- Optimizing an existing page for target keywords and search intent
- Collecting client-provided messaging, offers, brand assets, and reference pages
- Coordinating technical SEO, publishing responsibilities, tracking, and approvals
When to use it
- Before writing or optimizing one SEO-focused website page
- When a client needs to provide target keywords, audience information, and business goals
- Before implementing page-specific schema, canonical, hreflang, or indexing requirements
- When the agency and client need to confirm launch timing, publication ownership, and review steps
Customization tips
- Add fields for required CMS, Search Console, or analytics access if your team needs access before work begins
- Adjust the page-type choices to match the types of pages your agency produces most often
- Include your standard conversion events or reporting KPIs in the tracking section
- Add a required legal or compliance review field for regulated industries
Preview the template
About Sydnee RequestsInteractive preview — your clients fill this out in their portal on your domain.
Assigned toYour client
SEO Page Brief Request
A short, descriptive title for this page (what you'd like it called internally or as a draft title).
Select the kind of page we are creating or optimizing.
Use this only if you selected 'Other'.
Targeting & Goals
Information about who you want to reach and what success looks like for this page.
What should this page accomplish? (conversions, traffic, brand awareness, citations).
Where should this page rank or attract customers from?
Select the audiences this page should address.
Include any customer language or phrases they use that we should mirror.
Keywords, Search Intent & Competitors
Share your priority keywords, the intended searcher intent, and any competitors or reference pages we should consider.
List the main keyword(s) or phrases you believe are most important for this page.
Additional keywords or long-tail phrases to include if relevant.
Which intent best matches what the user is searching for?
List competitor or inspirational URLs we should review for content, structure, or SERP features.
Content & Messaging
Provide the copy, unique selling points, and any brand voice notes for this page.
List the main benefits or claims you want emphasized on the page.
If you have a preferred page structure, provide headings or an outline. We will refine for SEO.
Specific offers, discounts, or CTAs that should appear prominently.
Tell us if we should adapt existing copy or write new content.
Specify which content to keep, update, or replace.
SEO & Technical Notes
Any technical requirements, canonical preferences, schema types, or special instructions for the page.
Select features you want or that are required for this page.
Provide any additional technical constraints we should know.
Branding, Visuals & Assets
Upload logos, images, or style notes we should use when creating the page.
Short notes on voice, tone, or terms to avoid/include.
Link to your site or brand/style guide we should follow.
Please upload logos, a brand kit, fonts, or a style guide (SVG, PNG, PDF preferred).
Upload any images you want used on the page. Provide preferred images for hero, thumbnails, or galleries.
Publishing & Measurement
Details about where the page will live, who publishes, and how we'll measure success.
If you have a preferred path or existing page to replace, share it here.
Specify whether our team or yours will handle publishing.
Include any login, template or workflow notes (do not paste passwords here).
When do you want the page live or delivered? We will confirm feasibility after review.
Helps us prioritize this page among other tasks.
Tracking & Approvals
How we'll measure success and who approves the page.
Select the analytics or tracking tools you use or want implemented.
List people who must review/approve the page and their roles.
Additional Notes & Files
Anything else we should know or reference when creating this SEO page.
Add any restrictions, legal text, or other items the writer should follow.
Upload any reference files such as screenshots, PDFs, or content briefs to help our team.
If you have an existing keyword list or research, please upload it.
