Homepage Content Questionnaire
Send it to clients and let them fill it out — no back-and-forth.
Contact & Project Basics
We'll need basic contact details and a few project specifics so we can get started.
Your primary contact for this project. Required so we can address you correctly.
We'll send project updates and drafts to this address. Required.
Phone number
Optional — helpful for quick clarifications or calls.
The exact name you'd like shown on the homepage (for headings and metadata).
Business & Audience
Tell us about your business, what you offer, and who you're trying to reach.
This will be used for the main headline or subheadline on the homepage. Keep it concise and customer-focused.
Describe the key customer segments you want the homepage to attract.
Primary goals for the homepage
Select all that apply — this guides layout and calls to action.
Messaging & Key Content
Provide the headlines, value propositions, and offers you'd like on the homepage.
A short, compelling headline for the hero section (if you have one).
Explain the main benefit or unique selling point in plain language.
Short bullets or phrases we can use for feature sections or icons.
The main action you'd like visitors to take on the homepage.
Desired tone and voice for the homepage
Choose the primary tone we should use when writing headlines and short copy.
Social Proof & Trust Signals
Let us know what trust elements you want included (testimonials, logos, stats).
Which trust elements do you have and want displayed?
Select all that apply. We'll request files and copy for chosen items below.
If you selected testimonials, provide one you'd like on the homepage.
A single number (with context) we can present as an impact metric. Optional.
Visuals & Branding
Guidance on imagery, colors, and brand assets for the homepage.
Do you have an existing logo and brand guide?
Helps us know whether to follow existing branding or propose a look.
Upload logo files and brand assets
Please upload high-resolution logos, SVGs, and any brand PDFs. If none, skip.
Upload homepage imagery or example photos
Upload hero images, product photos, or lifestyle shots you'd like used. If you don't have images, we can source stock photography.
Preferred brand or accent color (optional)
If you have specific hex colors you'd like used, pick one here. Optional.
SEO, Links & Technical
Provide URLs, keywords, and technical details we should know for homepage SEO.
If you have an existing site, share the URL so we can review structure and content.
List 3–5 keyword phrases you'd like the homepage to rank for. Helpful for metadata and headlines.
If you prefer a specific path or slug, tell us here. Optional.
Offers, Pricing & Conversion
Details about pricing, trial offers, promotions, and how you want to convert visitors.
Do you want to display pricing on the homepage?
Helps determine whether to include price lists or direct people to contact sales.
If you chose to display pricing, provide the copy or ranges you'd like used. Optional.
Promotions we should highlight in banners or CTA sections. Optional.
Launch & Legal Details
Timing, approvals, and legal items we need before launch.
Desired homepage launch date
Target date for the homepage to go live. Helps prioritize tasks. Optional.
Upload legal text or disclaimers
If you have terms, disclaimers, or required legal copy for the homepage, upload them here.
Final assets & Sign-off
Any remaining files and final approval to proceed.
Additional files (brand photos, PDFs, icons)
Any extra assets that will help with design. Upload multiple files if needed.
Approval / sign-off
Sign here to confirm you approve the proposed homepage content and assets. Optional if you prefer email approval.
Draw a signature in the box above
