Press Release Information & Messaging Brief
About this template
A strong press release starts with accurate source material and clear communication goals. This template gathers the announcement details, audiences, approved facts, messages, quote source material, media contacts, release timing, distribution plans, and supporting assets needed to develop an informed release. It also provides space for embargo details, required disclosures, preferred media targets, and background context so the final announcement can be aligned with your publishing and outreach plans.
Who it’s for
- Product launches, service introductions, and company announcements
- Partnerships, milestones, funding news, and executive updates
- Organizations preparing news for media, customers, partners, or community stakeholders
- Communications teams coordinating release details with internal subject-matter experts
When to use it
- Before drafting a press release or announcement
- When collecting approved facts and messaging from multiple stakeholders
- When a release requires a spokesperson, media contact, or embargo plan
- When coordinating supporting links, images, logos, fact sheets, or other media assets
Customization tips
- Add your internal approval deadline and required reviewers if releases need formal sign-off.
- Include a field for stock ticker, legal entity name, or boilerplate when those details are regularly required.
- Add preferred quote length or the number of quotes needed for your usual release format.
- Adapt the distribution options to reflect the wire services, newsroom tools, and outreach channels your team uses.
Preview the template
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Press Release Information & Messaging Brief
The announcement
Tell us what is happening and why it matters now.
Give us the clearest short description of the news.
Please provide the core announcement in your own words.
This helps us frame the story beyond the announcement itself.
Audience and goals
Help us focus the release on the people and outcomes that matter most.
Select all audiences that are important for this announcement.
What would a successful press release help accomplish?
Share specific publications, journalists, geographic markets, or coverage areas if you have them.
Facts and key messages
Provide the accurate details and points that should shape the story.
Include only information that is confirmed and ready to be stated publicly.
Share the main ideas you want readers to remember.
Include any language, claims limitations, or requirements that must appear in the release.
Quotes and spokespeople
Give us source material for credible, useful quotes and media follow-up.
Notes are welcome; we will use this as source material rather than treating it as final quote copy.
Name the person best positioned to speak about this news.
Let us know what this person can speak to and any topics they should avoid.
Provide the person journalists should contact with questions or interview requests.
Use an email address that can be shared publicly with the release.
Optional, if a public media phone number should be included.
Timing and release details
Confirm when and how this news should be shared.
Share your ideal publication time and time zone.
Choose the timing status that applies.
If applicable, provide the date, time, and time zone when coverage may begin.
Select all channels you expect this release to support.
Supporting materials
Share the assets and links that will help us substantiate and enrich the release.
Link to the product, event, initiative, newsroom page, or other destination readers should visit.
Optional: share a source, prior announcement, research page, or partner page that provides useful context.
Optional: include sensitivities, competitive context, preferred terminology, or internal background.
Please upload approved logos, executive headshots, product images, fact sheets, research, or other materials that support the announcement.
