Graphic Design Project Brief
About this template
This request template helps design teams gather the information needed to plan and produce effective graphic design work. It covers the project objective and audience, required formats and specifications, content and brand requirements, creative preferences, accessibility, deadlines, and the review process.
Who it’s for
- Design studios managing client design requests
- Marketing teams commissioning campaign or brand assets
- Businesses requesting print, digital, or mixed-format design
- Teams that need clear content ownership and approval steps
When to use it
- Starting a new graphic design project with multiple deliverables
- Requesting social graphics, ads, website assets, print collateral, packaging, or signage
- Preparing artwork for digital publishing or professional printing
- Coordinating feedback from marketing, legal, production, and final approvers
Customization tips
- Add a budget range or purchase order field if pricing approval is needed before work begins.
- Include an asset upload field for logos, copy documents, photography, and brand guidelines.
- Add a field for campaign name or internal job number to connect the brief with project tracking.
- Specify standard revision rounds or approval deadlines to support a predictable review process.
Preview the template
About Sydnee RequestsInteractive preview — your clients fill this out in their portal on your domain.
Assigned toYour client
Graphic Design Project Brief
Project goals
Tell us what this design needs to achieve and who it should reach.
Describe the result you want this design to support.
Include anything useful about their needs, interests, or level of familiarity with your offering.
Keep this focused on the central message the design should communicate.
Leave blank if the piece is primarily informational or awareness-focused.
Deliverables and production
Help us define the pieces, specifications, and how they will be used.
Select all formats that are part of this project.
Include dimensions, platform placements, quantities, or page counts where known.
Select all that apply.
Choose the primary production method so we can prepare files appropriately.
Optional, but helpful if a printer or fabricator has provided specifications.
Content and brand
Provide the content and brand elements that need to appear in the design.
Share final copy where possible; we’ll use this to plan the layout.
Note anything that must be shown but is not covered in the copy.
You can upload guidelines and assets at the end of this brief.
Creative direction
Give us a feel for the visual approach that best fits your project.
Describe the tone, mood, and visual personality you want to convey.
Share preferences for imagery, color, layout, typography, or style.
Optional: link to a design, campaign, or visual reference that helps illustrate your direction.
Accessibility and timing
Let us know about audience needs, accessibility requirements, and key dates.
Select all that apply to the finished design.
Please include the date and time if there is a firm deadline.
Optional: share dates that affect the project schedule.
Collaboration and approvals
Clarify who is involved and how we can keep the review process moving.
Select all that apply.
This is the person we should look to for day-to-day project decisions.
Optional: name the person responsible for copy, imagery, or other supplied materials.
Please identify the person with authority to sign off on the completed design.
Tell us who will gather feedback and how many review rounds you expect.
Share the criteria your team will use to confirm the work is ready.
