Logo Design Brief
Customize this template to your workflow, send it to clients with your branding, and keep everything in your client portal.
Brand & Primary Contacts
Tell us who the logo is for and who we should contact about decisions and approvals.
Exact spelling, punctuation, and capitalization you want shown in the logo.
If you'd like a tagline included in some lockups, enter it here. Leave blank if none.
The person we should contact with questions and draft approvals.
We'll send proofs, invoices, and drafts to this address.
Primary Contact Phone (optional)
Optional—useful for quick clarifying calls or SMS updates.
Brand Background & Positioning
Share context about your brand, audience, and what makes you different so we design a relevant logo.
A few sentences about your product/service, market, and typical customer.
Adjectives or short phrases that describe how your brand should feel.
List competitors and explain what you want to avoid or emulate visually.
Logo Style & Visual Preferences
Tell us what styles, symbols, colors, and typography you prefer so we can tailor concepts.
Preferred logo styles (select all that apply)
Choose styles you like — we'll explore these directions in initial concepts.
Preferred tone of typography
Choose the typographic tone that best matches your brand.
List colors you want included or colors to avoid. If you know exact hex codes, paste them here.
Primary brand color (optional)
Pick a main color to guide initial concepts. Leave blank if undecided.
Share example styles or links that communicate the look you like.
Helps us understand your current branding and website context.
Must-haves, Restrictions & Legal
Any mandatory elements, legal requirements, or hard restrictions for the logo.
Logo requirements or must-haves (select all that apply)
Select mandatory features we must include or adhere to.
Tell us about trademarks or legal rules that affect logo design.
Logo Applications & File Needs
Where and how you'll use the logo—this determines the formats and variations we deliver.
Where will the logo be used? (select all that apply)
Select all platforms and materials you need the logo to work on.
Preferred file deliverables
Choose the output formats you expect.
How many unique initial directions would you like us to present?
Target launch or delivery date (optional)
If you have a deadline for concepts or a launch date, enter it here.
Budget, Timeline & Approval
Share your budget and how decisions will be made so we can scope deliverables appropriately.
Helps us recommend a package and number of revisions. Enter amount in your local currency (digits only).
Decision-maker for final approval
Who will sign off on the final logo?
Optional. Provide the name of the person who will approve designs if not you.
Email for the approver or stakeholder, if different from the primary contact.
List any red flags, specific dislikes, or accessibility concerns.
Assets & Uploads
Upload any files that will help the design: existing logos, brand guidelines, fonts, images, or moodboards.
Upload existing logos or artwork (optional)
Please upload current logos, PNG/SVG/AI files, or EPS if available.
Upload brand guidelines or style guide (optional)
Upload PDFs or docs that describe your brand rules, colors, and fonts.
Upload inspiration or moodboard files (optional)
Upload images or a PDF that shows designs and styles you like.
Final Notes & Agreement
Any final comments, and a signature to confirm the brief is accurate (optional).
Use this space for anything we haven't asked that you'd like us to know.
Client sign-off (optional)
Sign to confirm that the details above are accurate and you authorize project commencement.
Draw a signature in the box above
