Logo Design Brief
About this template
This template helps branding and design professionals gather the information needed to scope and create a logo. It covers brand positioning, preferred logo styles and typography, color direction, required elements, intended applications, deliverable formats, budget, timing, approvals, and existing assets.
Who it’s for
- Brand designers creating logos for new or existing businesses
- Branding agencies collecting project details before concept development
- Businesses that need a logo for web, print, signage, packaging, or merchandise
- Design teams coordinating feedback and final approval with multiple stakeholders
When to use it
- Before preparing a logo design proposal or project scope
- At the start of a new logo or rebranding engagement
- When a client needs logo files tailored to specific digital and print uses
- Before developing initial concepts and setting review expectations
Customization tips
- Add questions about your design packages, revision rounds, and standard deliverables
- Include a field for preferred meeting times if your process includes a discovery call
- Tailor the application options to the industries and materials you regularly design for
- Add a consent or terms acknowledgment if clients must approve your project policies
Preview the template
About Sydnee RequestsInteractive preview — your clients fill this out in their portal on your domain.
Assigned toYour client
Logo Design Brief
Brand Basics
Share the brand name, tagline, and business details the logo should represent.
Exact spelling, punctuation, and capitalization you want shown in the logo.
If you'd like a tagline included in some lockups, enter it here. Leave blank if none.
Brand Background & Positioning
Share context about your brand, audience, and what makes you different so we design a relevant logo.
A few sentences about your product/service, market, and typical customer.
Adjectives or short phrases that describe how your brand should feel.
List competitors and explain what you want to avoid or emulate visually.
Logo Style & Visual Preferences
Tell us what styles, symbols, colors, and typography you prefer so we can tailor concepts.
Choose styles you like — we'll explore these directions in initial concepts.
Choose the typographic tone that best matches your brand.
List colors you want included or colors to avoid. If you know exact hex codes, paste them here.
Pick a main color to guide initial concepts. Leave blank if undecided.
Share example styles or links that communicate the look you like.
Helps us understand your current branding and website context.
Must-haves, Restrictions & Legal
Any mandatory elements, legal requirements, or hard restrictions for the logo.
Select mandatory features we must include or adhere to.
Tell us about trademarks or legal rules that affect logo design.
Logo Applications & File Needs
Where and how you'll use the logo—this determines the formats and variations we deliver.
Select all platforms and materials you need the logo to work on.
Choose the output formats you expect.
How many unique initial directions would you like us to present?
If you have a deadline for concepts or a launch date, enter it here.
Budget, Timeline & Approval
Share your budget and how decisions will be made so we can scope deliverables appropriately.
Helps us recommend a package and number of revisions. Enter amount in your local currency (digits only).
Who will sign off on the final logo?
Optional. Provide the name of the person who will approve designs if not you.
Email for the approver or stakeholder, if different from the primary contact.
List any red flags, specific dislikes, or accessibility concerns.
Assets & Uploads
Upload any files that will help the design: existing logos, brand guidelines, fonts, images, or moodboards.
Please upload current logos, PNG/SVG/AI files, or EPS if available.
Upload PDFs or docs that describe your brand rules, colors, and fonts.
Upload images or a PDF that shows designs and styles you like.
Final Notes
Add any last details, constraints, or requests that will help us prepare the logo concepts.
Use this space for anything we haven't asked that you'd like us to know.
