Client Branding Information Request
About this template
This request template helps creative and marketing service providers collect the branding inputs needed before starting client work. It covers core brand details, logo and asset uploads, color selections, visual direction, typography preferences, voice and audience guidance, existing brand guidelines, and final authorization to use the submitted materials.
Who it’s for
- Design studios collecting client assets before creating branded materials
- Marketing teams preparing campaigns that must follow established brand standards
- Web designers gathering logos, colors, fonts, and visual preferences for a new site
- Consultants who need approved brand information for client-facing deliverables
When to use it
- Before beginning a design, marketing, website, or documentation project
- When a client needs to provide a logo, graphics, colors, or font files
- When your team needs direction on visual style, brand voice, and target audience
- Before using client-provided assets in approved project materials
Customization tips
- Add fields for approved logo variations, including light, dark, horizontal, and icon-only versions
- Include a question for restricted colors, images, words, or design treatments to avoid
- Add a field for primary website and social media links to review current brand usage
- Request examples of competitor brands or visual references the client likes or dislikes
Preview the template
About Sydnee RequestsInteractive preview — your clients fill this out in their portal on your domain.
Assigned toYour client
Client Branding Information Request
Brand Basics
Start by telling us who you are and how your brand appears at a glance.
Confirm the exact name, capitalization, and punctuation we should use in this work.
Choose the main color associated with your brand, often used in your logo, website, and promotional materials.
Select a secondary color that complements the primary brand color and appears in supporting design elements.
Visual Assets
Upload logos, icons, and other brand materials we’ll need for consistent branding.
Upload your brand’s primary logo in a high-resolution format (PNG or JPG) for use in design projects.
Provide any additional brand assets, such as icons or graphics, that should be incorporated into your materials.
Typography & Style Preferences
Choose the visual direction that matches your brand’s tone.
If you have a brand font, upload it here (.ttf, .otf, or .woff).
Ex: “Use bold for headlines only,” or “Never use italics.”
Voice, Audience & Guidelines
Help us speak in your brand’s voice and understand who you’re talking to.
Describe your brand’s personality, including the tone of communication (e.g., formal, friendly, humorous) to ensure messaging aligns with your brand identity.
Describe your target audience, including demographics such as age, interests, and location, to tailor the brand messaging.
If available, provide a link to a document or webpage detailing your brand guidelines for a comprehensive view of your branding if you have one.
