Brand Discovery Questionnaire
Send it to clients and let them fill it out — no back-and-forth.
Contact & Project Basics
We'll need a few basics so we can contact you and understand the scope of your branding project.
Primary contact for this project. Required for proposals and communications.
We'll use this to send the proposal, invoices, and project updates.
Phone number
Optional — helpful for quick clarifications or calls.
The legal or public name you use for the business or brand.
Your current website URL (if you have one). Helps us review existing branding.
Project Overview & Timeline
Tell us about the project goals, scope, and target timeline so we can plan resources and milestones.
A short summary of what you need and why — helps us scope deliverables.
Provide a budget range so we can recommend solutions that fit. Leave blank if unknown.
Desired start date or milestone
When would you like the project to begin or when do you need a deliverable completed by? (Approximate is fine)
Brand Strategy & Positioning
Questions about your brand's identity, values, and market position to guide strategy and visual direction.
Explain what you offer and the core purpose of the brand.
Describe your typical customers or the audience you want to attract.
How would you describe your current brand positioning?
Choose the option that best matches how your brand is perceived today.
Share words or short phrases that describe how your brand should feel and behave.
Visual Identity & Inspirations
Tell us about visual preferences, existing assets, competitors, and design inspirations.
Brand elements you need
Select all deliverables you expect from this project.
Share URLs or describe the look and feel you admire (minimal, vintage, bold, etc.).
Links help us understand the competitive landscape and your differentiation.
Preferred colors or existing brand colors
If you have specific colors or hex codes you want to keep, note them here.
Let us know any design directions that should be avoided.
Messaging & Tone
Information about your key messages, tagline ideas, and the voice you want to use.
If you have one, include it here; otherwise leave blank.
This will help align the visual identity with your core messaging.
Preferred brand tone
Choose the primary voice you want your brand to use across communications.
Logos, Assets & Files
Upload any existing brand assets, reference files, or documents that will help the design process.
Existing logos, files, or brand guidelines
Please upload source files (AI, EPS, PDF) or high-res PNG/JPG. Include any brand guidelines if available.
Photos or imagery to use
Upload product shots, team photos, or imagery you'd like included, if relevant.
Examples of designs you like
Screenshots or PDFs of inspiration — helps the creative team understand your taste.
Approvals & Final Notes
Any final points, stakeholders, or approvals we should know about before starting.
Helps us know who will review designs and give final approval.
How involved do you want to be in the design process?
Select the level of involvement you prefer.
Mention any restrictions or legal considerations for the brand.
Project acknowledgement
Sign to acknowledge that the information provided is accurate and to confirm you agree to proceed with the project terms.
Draw a signature in the box above
