Blog Article Content Brief
About this template
This request template helps content and copywriting teams collect the direction, expertise, search considerations, and review details needed to produce a blog article. Clients can share the intended audience, article topic, desired outcome, required points, preferred tone and length, keywords, internal links, credible sources, and call to action. It also captures draft timing, approval responsibilities, publication preferences, and supporting materials.
Who it’s for
- Content teams creating blog articles for clients
- Marketing teams planning search-focused educational content
- Professional-service businesses sharing subject-matter expertise
- Writers who need clear review and publication direction
When to use it
- When commissioning a new blog article or thought-leadership post
- When an article needs to address a specific audience question or challenge
- When SEO keywords, internal links, or source materials should guide the content
- When multiple stakeholders need to review or approve publication
Customization tips
- Add a field for the article’s business line, service, or campaign if content supports several offerings.
- Include a competitor or example article field when clients can provide useful benchmarks.
- Add publication channel options if articles may be published on a blog, newsletter, LinkedIn, or partner site.
- Make the draft deadline required when turnaround time is essential.
Preview the template
About Sydnee RequestsInteractive preview — your clients fill this out in their portal on your domain.
Assigned toYour client
Blog Article Content Brief
Article goals
Start with the audience, topic, and outcome you want this article to achieve.
A working title or topic is perfect—we can refine it during writing.
Describe the reader’s role, experience level, and situation.
Focus on the main challenge the reader should leave with clarity on.
Choose the main reason someone would search for this topic.
Tell us what you would like readers to think, feel, or do after reading.
Article direction
Help us shape the angle, substance, and voice of the piece.
Share experiences, observations, data, or examples that make the article distinctly yours.
Include essential ideas, objections, or details that cannot be missed.
Optional—note sensitive topics, outdated messaging, or boundaries for the article.
Choose the voice that best fits this article.
Choose the depth that best suits this topic.
SEO and supporting resources
Share the search terms, pages, and sources that should inform the article.
Share the terms you most want this article to target. Optional if you would like us to research them.
Name or paste the URLs of pages on your website that should be linked naturally in the article.
Share credible references, studies, or existing materials that should inform the piece.
Tell us the action you want readers to take at the end of the article.
Review and publication
Confirm the timing and how we should handle final review before the article goes live.
Choose your preferred draft deadline.
Share any review preferences, stakeholders, or timing we should plan around.
Name the person or role authorized to approve the final article for publication.
Confirm the publication process for this article.
Supporting files
Upload any material that will help us accurately represent your expertise and message.
Optional—upload brand guidance, research, previous articles, product information, or source documents.
